MONOMAX, the first tea of independent Ukraine, is launching its first advertising campaign. It’s time to tell the story of a brand that Ukrainians have known well and sincerely loved for 32 years.

What distinguishes the reign of Prince Volodymyr Monomakh from other historical eras? It’s unity. Embodying the idea of uniting the Ukrainian people, in our video we drew a historical parallel and formed an important message: MONOMAX tea, like its ancient namesake – Prince Volodymyr Monomakh, also unites Ukrainians, albeit not with a sword, but over a cup of strong aromatic tea, bringing joy and inspiring faith: you are not alone!

It is in times of unity that we are strongest. MONOMAX tea is already a legendary Ukrainian brand, strong since its birth. Its power is manifested both in the famous name, in the long and glorious history of the brand, and in the consistently high quality of tea leaves in each pack. Consistently tasty, consistently strong black tea had been giving its energy to multiple generations of Ukrainians.

Together with the wonderful Doris Agency, we created a video clip for MONOMAX, which, like a mini-movie, reveals the soul and essence of the brand – with animation done by the well-known Animagrad studio, and sound from the legendary Ukrainian band, TNMK. The partnership emphasizes the worthy place that the MONOMAX brand occupies not only in its category, but also in the country’s social life: since the beginning of the war, as part of a project called “10,000,000 cups of heat for our Heroes”, we’ve handed over almost 25 million MONOMAX tea bags to the Armed Forces, and we continue to work on the program.

Together, we will win!

Glory to Ukraine!